Rashtrasant Tukadoji Maharaj Nagpur University. Formerly known as nagpur university. Accredited with grade A by NACC

Department of Mass Communication


About us

Mass Communication 01

The Department of Mass Communication is celebrating its Golden Jubilee in 2019-20

Mass Communication 02

The Golden Jubilee Celebrations of the Department got off to a heart-warming start with Vice Chancellor, Prof Siddharthavinayak Kane, Pro Vice-Chancellor, Prof. Vinayak Deshpande, President of the Alumni Association, Mr. Pradip Kumar Maitra and Head of the Department, Dr. Moiz Mannan Haque congratulating and felicitating past Heads of the Department, past and present teachers and staff. The simple opening ceremony was held on September 19, 2019.

The Department plans to conduct a string of events and activities throughout the year.

The celebrations will culminate with a national-level event and a mega get-together of past students in February 2020.

About the Department

The media and entertainment industry in India, and indeed across the globe, is estimated to be the fastest growing among all other industries.

Even as the new media continue to grow in leaps and bounds, the traditional print medium is not far behind. Very interesting, fulfilling and financially lucrative career options are available to young people in the field of Mass Communication. While the focus of Mass Communication education remains on Journalism, the other attractive career options that open up are in the areas of Advertising, Public Relations/ Corporate Communications and New Media (including Social Media).

As for the entertainment industry, there are courses to train people in TV and Radio anchoring, reporting, editing, directing, shooting (camera persons) and such other specialized jobs for which skilled people are in great demand.

History

Rashtrasant Tukadoji Maharaj Nagpur University could well claim to be a pioneer in mass communication education in India, for offering the first structured and well-planned journalism course after the country won freedom in 1947.

It was to the credit of Hislop college, Nagpur and its then Principal, the Late Dr.D G Moses, who established a full-fledged Department of Journalism with the approval and encouragement of Nagpur University in 1952-53. Prof. K E Eapen was the first Indian scholar to be the head of the department. The begining was made with a diploma course in Journalism, which was later elevated to the degree level in the mid sixties.

The university’s Department of Journalism was set up as a unit of the Social Sciences faculty in July 1969. Mr.S T Puranik was the first Honorary Head of the Department. The Department was renamed as the Department of Mass Communication in 1989 and was shifted to its own building in the sprawling and verdant setting of the university’s post graduate teaching campus on Amravati Road, Nagpur.

Courses

Courses Available 1. Master of Arts (Mass Communication)
Duration: Two years (four semesters)Choice-Based Credit System
Specialisation: Print, Electronic, Online, Advertising, Public Relations
Intake : 30

Admission Eligibility: Bachelor’s Degree of any statutory university or any other degree recognized as equivalent thereto with minimum 45% marks or equivalent grade or a higher degree in Mass Communication/ Journalism.
Admission is done through Entrance Test (Written and Interview)

List of Papers
Semester - I

Core Papers

Subject Code

Paper

Title of the Paper

1 T-1

I

Principles of Mass Communication

1 T-2

II

Development of Media

1 T-3

III

Print Media - I (Reporting and Editing)

1 T-4

IV

Electronic Media - I (Radio & Television)

1 P

PRAC

Practical

 

 

Semester - II

Core Course

Subject Code

Paper

Title of the Paper

2 T-1

I

Development Communication

2 T-2

II

Communication Research

2 T-3

III

Media Management & Media Laws

2 T-4

IV

International Communication

2 P

PRAC

Practical

 

 

Semester - III

Subject Code

Paper

Title of the Paper

Core Papers

3 T-1

I

Print Media – II (Reporting & Editing)

3 T-2

II

Electronic Media – II (Radio & Television)

Elective Papers
(Select any ONE paper from the following)

3 T-3 (A)

III

Advertising

or

3 T-3 (B)

III

Ecology and Environment of India

Core Paper

3 T-4

IV

Public Relations & Corporate Communication

3 P

PRAC

Practical (for Core and Elective Papers)

 

 

Semester - IV

Subject Code

Paper

Title of the Paper

Core Papers

4 T-1

I

New Media Applications

4 T-2

II

Inter Cultural Communication

Project (Specialisation Paper)

4 T-3

III

Project (Specialisation Paper) – Any One
Options:
i) – Print Media
ii) – Electronic Media
iii) – Advertising
iv) – Public Relations & Corporate Communication\
v) – New Media

Core Paper

4 T-4

IV

Environmental Communication

4 P

PRAC

Practical (for Core and Elective Papers)

4 INT

Internship

Internship Diary


2. Bachelor of Journalism (BJ)
Duration: One Year
Specialisation: Print Media
Intake : 50

Admission Eligibility : Any Graduate from recognized university
Admission is done through Entrance Test (Written and Interview)

 

 

Syllabus
Part-A: (Written Examination)

Paper

Subject

Paper – I

History of Journalism & Mass Communication

Paper-II

News Reporting, Feature Writing & Photojournalism

Paper – III

Editing in Electronic Era & Graphic Arts

Paper-IV

Media Management & Media Laws

Paper-V

Public Relations & Advertising

Paper-VI

Electronic Media (Radio, TV & Films)

Paper-VII

New Media Applications

 

 

Part-B: (Practical Examination)

Paper

Subject

B-1

News Reporting and Editing

B-2

Radio and TV

B-3

Public Relations and Advertising

B-4

Current Affairs

 

 

Part-C: (Internship)

Paper

Subject

C-1

Internship Diary

C-2

Oral Examination on Internship


3. P G Diploma in Video Programming (News & Current Affairs)
Specialisation : Electronic Media
Intake : 25 students
Admission Eligibility : Any Second Class Graduate
Admission is done on "First Come First Served Basis"
 

Subjects:
I. Principles of Communication and Development & Comparison of Mass Media
II. News Gathering and News Reporting
III. Editing and Script Writing
IV. Presentation & Production
V. Interviews & Discussion/ Quiz on Current Affairs
VI. Documentaries on Current Affairs
 

Faculty

Faculty

Besides the highly-qualified and experienced full time teachers, the Department boasts of an outstanding panel of visiting faculty who are all people of rich experience and great expertise in news reporting, editing, feature writing, photography, advertising and public relations.

Teaching Faculty

Mr. Moiz Mannan Haque
Assistant Professor (Senior Grade) and Head
 
Mr. Moiz Mannan Haque

Educational Qualifications:
Ph.D., M.B.A., M.M.C. (1st Merit), Advanced Diploma in Journalism (International Institute for Journalism, Berlin, Germany), AFP Fellow (Washington DC, USA), Certificate in French language.

Industry Experience:

  • Senior Reporter, The Hitavada, Nagpur (1987-1992)
  • Senior Reporter, Indian Express, Nagpur (1992-99)
  • News Editor, The Peninsula, Qatar (1999-2004)
  • Business Writer, The Greenville News, South Carolina, USA (AFP Fellowship 1998)
  • Correspondent: The Indian Post, The Sunday Observer, The Independent (for different periods between 1988 and 1992)

Academic Experience:

  • University approved Lecturer at NBA-accredited NYSS Institute of Management & Research, Nagpur, specializing in Advertising and Marketing Communications (2005-09).
  • Head of the Department of Mass Communication, Rashtrasant Tukadoji Maharaj Nagpur University (Aug, 2009- Aug, 2014 and August 2019 to present)
  • Member, Board of Studies in Mass Communication, RTMNU
  • Chairman, Board of Studies in Video Programming, RTMNU
  • Member, Editoral Board, RTM Nagpur University Research Journal in Humanities
  • Member of Equal Opportunities Cell, RTMNU
  • Member, Syllabus Drafting Committee for M.A. (Mass Communication) and B.J., RTM Nagpur University
  • Member, Annual Report Committee, RTM Nagpur University
  • Member, University Newsletter Editorial Board
  • Visiting Faculty at Indian Institute of Mass Communication and Nagpur School of Journalism
  • Member of Media Certification & Monitoring Committee of Election Commission of India


Dr. D.V. Dhawankar
Asst. Professor
 
Dr. D.V. Dhawankar

Educational Qualifications:

  • M.M.C., M.A. (Adv. & PR), P. G. Dip. Video Programming, M.S.W., M.A.(Hindi), M.A. (Pub Adm), M.B.A.(Communication), M.Sc. (Information Technology), M.A. (Broadcast Journalism), M.Sc. (Psychology), M.A. (Disaster Management)
  • Post-doctoral Fellowship of OUCIP-American Centre for Excellence in Media, USA.

Industry Experience:

  • Reporter, Siticable (1996-97)

Academic Experience:

  • Head, Department of Mass Communication (2003-2006 and 2014 to 2019)
  • Research Supervisor – RTM Nagpur University, Sant Gadgebaba Amravati University, Gondwana University, North Mah. Univ., Jalgoan, Delhi University.
  • Ph.D. examiner
  • Chairman, Board of Studies in Mass Communication – RTM Nagpur University
  • Member, BUTR – RTM Nagpur University
  • Special Invitee in BoS Mass Communication – Mahatma Gandhi International Hindi University, Wardha, and North Mah. Univ., Jalgaon.
  • Paper-setter for SET
  • Paper-setter for M.Phil. and Ph.D entrance tests in various universities
  • Editor, International Journal of Communication, New Delhi
  • Centre Supervisor for CBSE entrance examinations.
  • Subject Expert in Technical and Official Language Division, Ministry of HRD, Govt. of India.
  • Subject Expert at National Institute of Open Schooling, New Delhi.

Faculty on Contractual basis - Mrs. Snigdha Khatawkar

Visiting Faculty

  • Mr. Sunil Kuhikar, CEO, Tarun Bharat
  • Mr. Jitendra Dhawale, Senior Journalist, Lokmat
  • Mr. Yogesh Pande, Senior Journalist, Lokmat
  • Mr. Kartik Lokhande, Senior Journalist, The Hitavada
  • Dr. Advocate Vasant Khaparde, High Court Lawyer
  • Mr. Neeraj Nakhate, Film Editor
  • Ms. Sonal Rawal, Advertising Professional
  • Mr. Anand Kumar Patil, IT expert
  • Mr. Tejinder Singh, Television Industry Expert
  • Mr. Rajeev Gaikwad, Doordarshan
  • Mr. Abhijeet Sahu, Professional Photographer
  • Mr. Tejas Anjankar, Digital Media Expert
  • Miss Nidhi Wairagade, Research Specialist

Research

Research Activity

  • Recognised Place of Research for Ph.D. degree.
  • The students of the department are engaged in periodic research on the topic of media, its development and its impact on the society. These are in the form of survey reports, dissertations, video and radio news bulletins and documentaries.

Sr. No. Ph.D. Topic Name of Researcher Name of Guide Ongoing/Completed
01 “Television Advertising a Tool of Consumer Awareness in Delhi and NCR: A Comparative Study” Mr. Atul Upadhyay Dr. D. V. Dhawankar Awarded
02 “Application of E-governance Projects in Education in Delhi and Nagpur: A Comparative Study” Ku. Apoorva Malhotra Buttan Dr. D. V. Dhawankar Awarded
03 “Media and right to information: A Study of its application and impact in Indian Context” Mr. Upasana Ahuja Dr. D. V. Dhawankar Awarded
04 “Role of Internet in promoting traditional media: A study in reference to district Udaipur (Mewad region, Rajasthan)” Mr. Smiti Shyamsunder Padhi Dr. D. V. Dhawankar Awarded
05 “Effects of Online Advertising on Indian Consumers: A Critical Study” Mr. Atul Arora Dr. D. V. Dhawankar Awarded
06 “Career prospects in Newspaper Journalism in India: A Study in reference to Moradabad region” Mr. Akash Deep Muni Dr. D. V. Dhawankar Awarded
07 "A study of audience’s tendency to watch films through online medium” Mr. Jaipal Prem Singh Dr. D. V. Dhawankar Awarded

Major Research Project:

The Indian Council for Social Science Research (ICSSR), New Delhi sanctioned a major research project to Dr. D. V. Dhawankar on “A Study on the impact of Media Mix for rural poor of Vidarbha.” on 30/03/2017 vide no. F 02/307/SC/2016-17/RP. The project is likely to get completed by November 2019. Major Research Project costing 8 lacs.

Industry-Institute Interaction

  • The Department has initiated various initiatives to strengthen interaction with the Industry.
  • An Industry-Institute Interaction Cell has been set up under the umbrella of the Department’s Media Club.
  • The visiting faculty is drawn from the mass media and related industries and professions.
  • Experts from the industry are regularly invited for Guest Lectures, Seminars and Workshops.
  • From the time to time, the Department assists news media in areas like reporting during special events and public relations activities.

Industry Internship

The B.J. and M.A. (Mass Communication) students undergo a compulsory Internship/ Attachment  Programme wherein they are placed in leading media organizations and assigned various tasks related to the functioning of the mass media.
The students are required to compile a file of all their work, including published reports, pages made, copies edited, reports broadcast, etc.
The P.G.Diploma in Video Programming students are attached for various periods to Doordarshan, Zee News, ABP News, UCN, In-BCN and AIR or to the local correspondents of private national and regional news channels for hands-on training.

Students have been  placed in the following organizations:

  1. The Hitavada
  2. The Times of India
  3. Tarun Bharat
  4. Sakal
  5. Lokmat Samachar
  6. Lokmat
  7. Dainik Bhaskar
  8. Deshonnati
  9. Maharashtra Today
  10. All India Radio
  11. UCN cable TV news
  12. InCable New Network
  13. BCN News Network
  14. PR Dept. of Western Coalfield Ltd.(WCL)
  15. PR Dept. of Nagpur Metro
  16. PR Dept. of OCW
  17. Directorate of I & PR, Govt. of Maharashtra
  18. Profit Advertisers

The students receive certificates from the media organizations after completion of the Internship Programme.

Facilities

The Department offers:

  • A well-equipped Television studio with Interactive Board backdrop, LED lights and Production Control Room (PCR),
  • A 14-Track audio mixer for sound recording
  • Professional tele-prompter
  • Digital Video Cameras,
  • Digital Recorder DSR - 11,
  • Two Apple I-Mac computers and Final Cut Express professional video editing equipment,
  • Sony MCS-8 Multi Format Switcher (8-source vision mixer),
  • Three Multi-media LCD projectors
  • Interactive Board for classroom teaching,
  • Canon 60D SLR Digital Camera for photography lessons,
  • Canon Digital Copier
  • Data Display Wall 48”
  • Full HD TV 55”
  • Satellite TV
  • Press Trust of India (PTI) 24-hour news feed
  • State-of-the-art air-conditioned Computer Room with A3 laser colour printer
  • B/W Laser Printers
  • The entire building, including computer laboratory, TV studio, library, faculty rooms and classrooms are networked to enable Internet connectivity at all these places.

Alumni

Alumni of the department are highly successful individuals who have made a name for themselves in print, electronic and interactive media, besides in myriad other fields ranging from academics to politics. The Alumni Association of the Department is full of stalwarts eager to help the students not only in improving their skills and making the right career choices, but also in getting them suitably placed.

Placements

The quality of professionals produced by the Department is appreciated by the media industry. The Department has a nearly 100 per cent placement record in terms of getting jobs for those interested in joining the print media in particular. Alumni of the Department are also highly placed in the electronic media, advertising and public relations industries. Over the last five years, students have been placed in the following organizations: The Hitavada, The Times of India, Lokmat, Lokmat Times, Lokmat Samachar, Nav Bharat, Dainik Bhaskar, Rashtra Prakash, Maharashtra Times, Sakal, Tarun Bharat, Punya Nagari, ETV, IBN Lokmat, GTPL, BCN News, InCable, UCN, ABP News, Youth Junction, News Bharati, Nagpur Today, MajhaVidarbha, Maharashtra Today, New News Network, Profit Advertisers, and other media outlets.

Training

The stress is on practical training. The students are required to produce news reports, interviews, features and articles on a variety of subjects. They are also required to make newspaper pages and produce video and audio news bulletins and documentaries. Besides, the students learn to conceive and prepare print advertisements and various forms of Public Relations literature.

Other than all the practical assignments given throughout the year by the concerned faculty, the students undergo a minimum 30 days of internship at newspapers, news agencies, TV news channels, advertising agencies and public relations firms or departments.

The students also produce a tabloid news bulletin called ‘Campus’ each year.

The Department holds specialized workshops by outside experts to provide hands-on training in areas such as page-making, ad-making, video editing and television production.

The students are regularly taken out for learning visits. The places visited range from printing presses and TV studios to the Maharashtra Legislature, the tribal areas of Gadchiroli and Chandrapur and the hills, forests and tribal villages of Melghat.

Events

Major Activities during 2018-19

Hindi Divas and release of ‘Campus’

Mr. Prakash Dubey, Group Editor, Dainik Bhaskar, was the chief guest and RTMNU Vice Chancellor, Dr. S.P.Kane presided over the Hindi Divas function of the Department, which also saw the release of the 2017-18 issue of the students’ laboratory journal ‘Campus.’
Speaking on the occasion, Mr. Dubey stressed the need to popularize Hindi as the language that would link different parts of the country. He reminded the students that most of the members of the committee that granted the national language status to Hindi came from other linguistic backgrounds. The city of Nagpur, he said is a wonderful confluence of Hindi and Marathi speaking people and both have adopted the other’s flavor in day-to-day speech.
Dr. Kane said Hindi is the language that binds the people of India. With Hindi, one can get around in any part of the country. It is a language that has openly accepted other languages, he said.
Earlier, HoD, Dr. Dharmesh V. Dhawankar, likened the use of Hindi across India to the acceptance of currency notes. It acts as a bridge between cultures and languages, he said.
The dignitaries also released the 2017-18 issue of the students’ laboratory journal ‘Campus’. Faculty In Charge of the journal, Dr. Moiz Mannan Haque, and other faculty members were prominently present.

Hindi Divas and release of ‘Campus’

Release of the students’ laboratory journal ‘Campus’ on the occasion of Hindi Divas. From Left: Dr. Dharmesh V. Dhawankar, Mr. Praksh Dubey, Prof. Siddharthavinayak Kane and Dr. Moiz Mannan Haque

National Conference on Fake News

The damaging impact of fake news and possible measures to curb it were discussed at a national conference that was attended by academics, journalists, students and social activists.
The two-day National Conference on ‘Impact of Fake News on recent European Politics’ co-funded by Jean Monnet Erasmus+ programme was organised on 4th and 5th April at Priyadarshini Institute of Engineering and Technology in association with the Department of Mass Communication, RTM Nagpur University.
The Chief Guest for the inaugural function was veteran journalist Mr. Vijay Satokar, Director, Indian Institute of Mass Communication, Amravati. The Guest of Honour for the programme was Dr. Neeraj Khaty, Director, Board of Examination and Evaluation, RTMNU. Mr. Abhijeet Deshmukh, Director, Lokmanya Tilak Jankalyan Shikshan Sanstha, presided over the ceremony.
Dr. Vivek Nanoti, Principal, Priyadarshini Institute of Engineering and Technology and Chairman of the Conference, Dr. G. M. Asutkar , Vice Principal of the institute, Dr. Moiz Mannan Haque, senior faculty of the Department of Mass Communication and Co-Chair of conference, Dr. Bhumika Agrawal, Convener, and Dr. Maithili Barahate, Co-convener of the conference were seated on the dais.

National Conference on Fake News

Student of the Department of Mass Communication, RTMNU, along with dignitaries at the inaugural function of the National Conference.

An Open Session with Saam TV Editor

The Department of Mass Communication regularly arranges interactions with professionals for its students to keep in touch with the industry. As part of this initiative, the department organized an interactive session with Mr. Nilesh Khare, Channel Head-Editor, Saam TV, Sakal Media Group. He was accompanied by Mr. Sanjay Tiwari of BBC World Service.
It was more of a question-answer session than a guest lecture, where students asked Mr.Khare about his experiences, situations he has encountered in his professional life, which language to choose for this field, how to be a good journalist, comparison of print media and electronic media, how media persons can make a difference to the society, how to maintain fairness and objectivity in this profession etc.
The students were thrilled to discuss all this and more in a free-wheeling session with Mr. Khare. This session helped students learn about how the profession works and left students more motivated to build their future in journalism.
Mr. Sanjay Tiwari also shared his thoughts and experiences to enrich the students. Head of the Department, Dr. Dharmesh Dhawankar welcomed the guests and made the introductory remarks.

An Open Session with Saam TV Editor

Saam TV Editor, Mr. Nilesh Khare, addressing the students as Mr. Sanjay Tiwari and Dr. Dharmesh Dhawankar look on.

Training in MoJo

With technological advances increasingly determining the modes of mass delivery of news and information, and in the era of media convergence, it becomes important for students of Mass Communication and Journalism to be aware of the current trends.
Mobile Journalism is one such emerging trend. A two-day workshop on this new form of mass communication was conducted at the department by Mr. Prasad Thakur, Assistant Professor at the Department of Mass Communication and Journalism, Mumbai University, Kalina Campus, and Casting Director for the Hindi movie ‘Rockstar’. He was accompanied by Mr. Ashish Richariya from the same institution.
To explain the concept of visual story-telling, the Mr Thakur first screened three short films for the students – Lovefield, Perfection and Forgotten. During the screenings, he explained different shots, angles and cuts that enhance the impact of the visuals.
By way of a practical exercise, he split the participating students into groups of four each and assigned them tasks for making short videos. The tasks included script writing, shooting, presenting/ acting and editing. All the videos, shot compulsorily with mobile phones, were screened the next day and discussed with regard to concepts, script, presentation and production.
Mr. Thakur acquainted the students with open source mobile video recording apps such as Filimic Pro, Open Camera, Cinema 4K and Cinema FV5. He also briefed them about editing apps for mobiles including Multitrack Editor, LumaFusion, KineMaster, PowerDirector and ALight Motion. He said apps like Snapseed and PicsArt are also handy for editing still pictures on the mobile phones.
With regard to script writing for news videos and films, Mr. Thakur explained the formats as well as the sequences and structures that are recommended for professionals. HoD, Dr. Dharmesh Dhawankar welcomed the guests and introduced the theme of the workshop.

Training in MoJo

HoD Dr Dharmesh Dhwankar introducing the workshop theme as Mr. Prasad Thakur and Mr. Ashish Richariya look on.

Content still matters:American Editor

In what is being said to be the toughest hour yet for the news media worldwide, it is the quality of content that still matters most be it the traditional media such as print or television or the so-called ‘new media’, said veteran American journalist, Mr. David Dykes.
He was speaking at an interactive session organized by the Department of Mass Communication, RTM Nagpur University, and the Patrakar Club of Nagpur at its premises. The session was chaired by Club President, Mr. Pradip Kumar Maitra, who is also the present of the department’s Alumni Association.
Mr. Dykes, who has worked with leading publishing houses such as Gannet, Knight Ridder and Cox Newspapers, stressed that journalists, on whichever platform they choose, should continue writing about important local issues. “Readers still want to know about issues that directly affect them such as health, education and civic amenities,” he said.
In the US, shrinking newspaper readership and falling advertising revenues have led to shutdowns of media outlets and job cuts for journalists. However, the Internet-based media offer some opportunities to do meaningful journalism and those who write with substance are being widely read. Journalism continues to be a rewarding profession. The means may have changed owing to technology but the basics remain the same, he said. Fake news is one of the major problems that has arisen from the Social Media and needs to be relentlessly battled against by the mainstream media. Also, there is a growing tendency among politicians to discredit the mainstream media that attempts to question their methods and intentions. “These are challenging time, but I am sure that purposeful and truthful journalism will prevail,” Mr. Dykes said.
He responded to several questions by students and local journalists. Earlier, the guest speaker was introduced by Dr. Moiz Mannan Haque, who had worked with him at The Greeville News in South Carolina. Head of the Mass Communication Department, Dr. Dharmesh V. Dhawankar, proposed a vote of thanks.

Content still matters:American Editor

Students and teachers of the Department of Mass Communication with Mr. David Dykes at Patrakar Club of Nagpur.

Students make film on Drug Addiction

Students of Mass Communication have to be sensitive to and be able to sensitize people on a wide range of issues faced by the society. Drug addiction is a major concern today and creating awareness amongst the youth through communication can be a lasting solution.
Therefore, as part of a five-day workshop on Video Production, students of the department came together under the guidance of an expert from New Delhi to produce a short film “Koi Unko Samjhao” aimed at combating drug addiction.
The workshop was conducted by Mr. S.K.Das, Deputy Director (Programme), Indira Gandhi National Open University (IGNOU), New Delhi.
The purpose of the workshop was to enhance the practical knowledge of students about film making and editing. Students of second semester M.A. Mass Communication and P.G. Diploma in Video Programming participated in the workshop and were allotted different tasks.
Dr. Das guided the students about camera angles, how to take shots, direction and acting skills. To test what they had learned, the students made a short film "Koi Unko Samjhao". The film gave the message to fight against drug addiction. Editing of this video was done by expert faculty Mr. Neeraj Nakhate.
M.A. student Manthan Patle worked as Assistant Director, Aman Borkar gave technical assistance and Santosh Pilare wrote the script. Rushabh Kukade, Priyanka Dewase, Nusrat Khan, Priyanka Kotangle, Shubham Durge, Dhiraj Dahagavkar, Kirtesh Dhobale, Manisha Shrivas, Pranjal Badole, Ruchi Soni, Pramod Pawar, Tanzil Shaikh, Rajendra Harshwardhan, Madhuri Kurjekar and Snehil Chouriya acted in the film.

Students make film on Drug Addiction

Dr. S. K. Das with Dr. Dharmesh Dhawankar and the participants of the workshop.

The Hitavada visit: A lab-to-field experience

Budding journalists were overwhelmed by a sense of history and excellence in journalism during their visit to the 108-year-old iconic newspaper, The Hitavada.
They saw for themselves how classroom concepts are put into practice and experienced some of the thrills that journalists derive from their work.
During learning visits to the city office and the printing press of the newspaper, the students of the Department of Mass Communication, RTM Nagpur University, were made aware of operations in the Editorial, Marketing, Sales and Production departments.
The students were first addressed by Ronel Michael, Advertising head and Rizwan Naqvi, Corporate Marketing head. Both of them explained the various aspects of advertising, public relations and marketing practices of the organization. They informed that the largest chunk of revenue comes from space selling i.e advertisements
The students also interacted with Kishor Rakhunde, Nagpur City In-charge of circulation. He explained the system and modes of distribution of the main issue, the local supplement, CityLine and the regional supplement Vidarbha Line. Editorial Assistant Prakash Chilkapure spoke about another successful activity that involves students and teachers of schools and colleges in the region. Later, he guided the students in the 108-year-old newspaper’s archives gallery. This was one of the most interesting legs of the visit as the students were fascinated and delighted to see historic issues of the past chronicling worldwide events that have had a huge impact on mankind and determined its future. They also got to see a vintage printing machine that the publication used in its early years.

The Hitavada visit: A lab-to-field experience

Students during a visit to the Hitavada office with Iffat Sheikh, Prakash Chilkapure and Dr. Moiz Mannan Haque.

Senior Sub Editor, Iffat Sheikh, briefed the students about the working of the Editorial Department. She explained the process of news gathering, news selection, editing, headline-giving, page design and layout and other such functions. She informed the students about the different sections, pullouts and supplements of the newspaper. She also spoke about the thrill of the journalism profession and gave valuable tips on how best to prepare for a career in the mass media.
She answered numerous questions of the students and enhanced their knowledge about editorial operations. She stressed on the importance of being circumspect and techno-savvy for a media person. “One can be a better writer only by always being in touch with the ground reality” she said.
The students also visited the newspaper’s modern printing press, located at the Hingna industrial estate. Production Manager S.D.Sarode, loving called ‘Captain’, took the students to the IT Room where plate making machine operations also take place. He explained how the PDF (data) format is first sent to the printing department, then compiled and converted to print on pages. He demonstrated how the plates are processed by laser, how the heating takes place and how the images are read by the sensors and how it is developed on the plates.

printing machine

Students look freshly printed copies coming out of the printing machine.

Later he took all the students to a guided tour of the main printing area where the machines were producing copies of the weekly magazine, Twinkle Star. Simultaneously he explained the colour conversion process and CMYK color combinitions. He also told them about the costs involved in printing and the various materials used, including newsprint (paper), ink, plates and other consumables. The important lesson the students got from this visit was that the show must go on regardless of all shortcomings, difficulties and exigencies.

Rewarding Careers in Podcasting, Radio Jockeying

Podcasts are an upcoming trend worldwide and in the near future they will also find popularity in India. Keeping this in mind, the Department of Mass Communication held a three-day workshop on Podcasting by Mr. Hemang Sharma, an established voice artist and podcaster. He covered different aspects of podcasting, creative and technical. He also invited willing students for collaboration on his podcast ‘Story & Poetry’.
Mr. Sharma explained why podcasts are becoming popular and proving to be a rewarding career option. Podcasts are personal and go right from the mobile phone or laptop to the ear, and are far more flexible than radio. Mr. Sharma compared podcasts to YouTube videos, in terms of how they work. “It is much easier for podcasts to be successful because you can choose your own specialization. Only those who are interested in your theme will listen to you, and they will be loyal because you serve exactly what they are interested in.” he said. This loyalty is a rich resource for advertisers, which makes podcasting a financially viable affair in the United States, Canada and Europe.
The students learned how to access podcasts. They downloaded the apps on their mobile phones and learned how to search for programmes and listen to different kinds of podcasts. The class also collectively listened to a podcast by Mr. Sharma, who then examined how scripting for a podcast is done. He explained what tips and tricks podcasters use to connect with their audience. The students then learned the technical aspects of uploading a podcast for different streaming platforms
The students wrote their own scripts for a three- minute podcast and practiced their performance skills. They also built a basic set-up of a microphone, recorder and sound filters to be able to record. Mr. Sharma taught how they could use hacks to have a similar setup in their own rooms. The creative session taught students the do’s and don’t’s of scriptwriting for the ear, recording and editing the audio.
The studio at the Department was the site for over 20 podcast recordings, where the students presented their scripts, which, by now, they had rehearsed well. Mr. Sharma also collaborated with them in these recordings, performing parts of the scripts with them.

state-of-the-art studio

Mr. Hemand Sharma with trainee students in the Departments state-of-the-art studio

Mr Sharma also conducted a separate workshop on Radio Jockeying in which he took the students through the essentials of this emerging art. The resurgence of radio in the form of private and public FM channels has led to the creation of wonderful career opportunities in this field too, he said.
He demonstrated the various skills and talents required to capture an audience through the medium of radio and gave the students hands-on training in the department’s studio to test their voice quality and speaking abilities.

Paying tribute to the Gurus

Teachers Day, to mark the birth anniversary of the great teacher-philosopher, Dr. Sarvepalli Radhakrishnan, was celebrated by the students of the department with great enthusiasm.
They felicitated the teachers including Dr. Vasant Khobragade, Mr. Rajesh Joshi, Mr. Anand Kumar Patil, Mr. Yogesh Pande, Mr. Neeraj Nakahte, Mrs Tripti Deo, Mr. Tejinder Singh, Miss Ankita Deshkar, Miss Nidhi Wairagade and Dr. Moiz Mannan Haque, and non-teaching staff Mr. Shendre, Mr Anil Karalkar and Mr. Dhanraj Madavi.
The students also presented songs and poems and spoke about the efforts put in by teachers and staff at the department in helping them achieve their academic and career goals.
On their part, the teachers lauded the active involvement of students in all activities of the department and offered them words of advice about their future careers and lives.

Paying tribute to the Gurus

Students presenting a song in honour of their teachers.

Industry Placement through Internship

Practical, skill-based training has assumed importance today and for students of professional courses in Mass Communication, it is essential to have a hands-on experience to be better prepared for a variety of careers.
These students find jobs in journalism (print, electronic and Internet), in advertising, in public relations and corporate communications as well as in different kinds of writing, photography and designing across media.

Industry Placement through Internship

The industry demands from teaching institutions that their products should be as job-ready as possible so that valuable man-hours and expenses on in-house training are spared. The RTMNU Department of Mass Communication has a tradition of making many such opportunities available to the students whereby they can have a sense of what happens on the field and also some experience of it.
The Department’s Internship Programme is a part of these efforts. Each year, the students of the M.A. Mass Communication and the Bachelor of Journalism courses are made to undergo at least 30 days of such practical training through this programme.
The students are free to choose the media organization according to their career goals. The Department provides them support in getting into those organizations as interns. In the 2018-19 session, students from both these courses underwent their internship programmes at prestigious media organizations such as The Hitavada, Loksatta, Lokmat, Lokmat Samachar, Lokmat Times, Deshonnati, Akashwani, Department of Information and Public Relations, Govt. of Maharashtra, PR Department of Nagpur Metro Rail Corporation Ltd., Profit Advertisers and others
Depending upon whether they can impress their industry mentors with their eagerness, enthusiasm, sincerity and capability, the students have every chance of being offered regular jobs in the institutions where they interned.

How Government PR Works

Students of the Bachelor of Journalism (BJ) and Third Semester M.A. Mass Communication courses visited the offices of the Department of Information and Public Relations of the Government of Maharashtra to learn about how the state government maintains relations with the public.
Nagpur-based Director of I&PR, Mr. Radhakrishna Muli interacted at length with the students. He traced the history of public relations as a professional discipline and made the students aware of the background of government PR.
“Communication is the single most important tool for the government to build and maintain relations with its public in order to reinforce confidence and trust. While the common people must be reached with communication and made aware of the different development and welfare measures, the government too must be aware of the people’s expectations,” he said. His department, Mr. Muli said, acts as the link in this two-way communication.

How Government PR Works

Mr. Anil Gadekar (Third Left) seen nteracting with students. (Right) Students with a copy of 'Lokrajya'

He listed out and explained the different tools employed by his organization such as Media Relations, events, advertisements, leaflets, pamphlets and brochures, audio-visual means and publications such as ‘Lok Rajya’. Of late, the department has making extensive use of social media to reach out to the younger generation.
The students also visited the office of the District Information Offcier, Mr. Anil Gadekar, who explained the various public contact initiatives and programmes at the district level. He also took them around the TV studio and other facilities of the department and briefed students about the applications the equipment are put to. The students were accompanied by faculty incharge, Dr. Moiz Mannan Haque. DIO Shailaja Wagh and other officials were also present during the visit.

A "Fresh" look at College days

At the level of post graduation, you’re not exactly “fresh” at college. In fact, you’re already pretty worn out under the load of books, classes and assignments.
So, it was a bit of a surprise for the M.A. First Semester, Bachelor of Journalism and PG Diploma in Video Programming to discover a month into our respective courses that their seniors had organized a “Fresher’s Day” for them. This has been a tradition at the PG Department of Mass Communication, RTMNU. It not only brings everyone together in a fun atmosphere, but also energizes the students with a sense of belonging to the institution.
HoD, Dr. Dharmesh Dhawankar gave a little welcome speech, followed by Dr. Moiz Mannan Haque. After the self-introduction session, they played a little game called “How well do you know your seniors?” There were chits having the names of seniors written on them. The freshers were asked to pick up a chit each and without uttering any word they had to convey which name was written on the chit. Some succeeded, others didn’t. Everyone enjoyed this game.
The next game was a team challenge to build the tallest sculpture using nothing but newspaper copies in the most innovative manner. The sculpture had to be strong and last until the judges toppled in over. There were three teams of freshers in each of the courses, i.e., MA Sem-I, BJ and PGDVP. Some tried making cones, other rolls and yet others tried stacking over the papers in bundles. The tallest and strongest sculpture was of MA Sem-I and they were declared as the winners of that game.
The last and the most interesting game was full of mysteries and physics and chemistry - a Treasure Hunt. Every group had to go to a particular place and collect the clues to accomplish a further task. The ‘hunt’ went on for almost an hour. By the end of it, the students had had their fill of fun and were now tired and hungry.

A Fresh look at College days

Winners of titles with HoD Dr. Dharmesh Dhawankar and Dr. Moiz Mannan Haque.

But before lunch was served, there was this moment that everyone had been waiting – the announcement of the “Mister” and “Miss” Freshers. From the MA class, the “Mister Fresher” prize went Rajendra Harshwardhan Wankheday, a retired banker who’s young at heart, and the “Miss Fresher” title went to Disha Vinod Goje. From the BJ class, the tiles went to Jayant Tandekar and Ankita Singh. For the PGDVP freshers, the titles were bagged by Akash Lilhare and Madhuri Kurjekar.
After feasting ourselves on the delicious lunch, everyone gathered again the lobby for a throbbing DJ session.

For a social cause

Students of the Department of Mass Communication, Rashtrasant Tukdoji Maharaj Nagpur University visited Rani Laxmi Nagar Ganesh Utsav Mandal in September. The Ganesh Mandal gives the message of eco-friendly Ganesh celebrations.

For a social cause

Mr. Vaibhav Ganjapure and other office-bearers of Rani Laxmi Nagar Ganesh Utsav Mandal with HoD Dr. Dharmesh Dhawankar and Students of the department.

The mandal is also known for its philanthropic activities. They collect donations in cash and kind from devotees during Ganesh festival and then distribute them amongst the needy.
Students of the department donated stationery for poor school children. They also got a free health check-up at a camp at the venue. Some of the students of the department also donated blood at the camp. Vaibhav Ganjapure an office bearer of the mandal spoke to the students about environment-friendly Ganesh festivities. Mr. Ganjapure who is a former student of the department and a senior journalist with the Times of India, also highlighted the Mandal's contributions towards the society.

A Ganesh Mandal that keeps Tilak's spirit alive

“Educate, understand and strive for the betterment and uplift of the society by taking the lessons from history” said Chandrashekhar Puri , whose Ganesh Idols with a social message have become a legend in the city.
Each year during the Ganesh festival, scores of citizens visit his Ganesh Pandal in Thakkargram area near Panchpaoli. They are curious to see the themes and messages he chooses. Most of his messages, like those of his late father, are critical of the establishment and ask tough questions on behalf of the common people. The tableaux depict the harsh realities and highlight unfulfilled promises.
Budding journalists from the Department of Mass Communication went over to meet him and practice their interviewing skills. They came back with many lessons.
Chandrashekhar, an uneducated and ailing son of the late freedom fighter Gulab Puri, is continuing the legacy of his father who started installation of these unusual Ganesh idols in 1959.
Gulab Puri started the Ganesh Mandal movement along with more than 200 people gathered at Jawahar Udyan near Golibar Chowk taking inspiration from Lokmanya Bal Gangadhar Tilak.
Chandrashekhar was 22 when he saw his father install the first Ganesh idol. After the death of his father in 1993, Chandrashekhar continued to display scenes on many subjects criticising strongly the incumbent governments, regardless of their political affiliation.
Chandrashekhar, like his father, never made any money although there were many offers from local leaders. He earned a meager living selling vegetables and omelets. He suffers from severe diabetes and near-blindness.

A Ganesh Mandal that keeps Tilak's spirit alive

Chandrashekhar Puri being interviewed by students of the Department of Mass Communication in front of his unusal Ganesh Pandal in Thakkargram.

Tracing the roots of democracy

A Model Gram Sabha was enacted by the students as part of strengthening their learning about the functioning of democratic institutions as the grassroots level.
Under the shade of a tree in the Mahatma Phule Educational Campus, the students put together some basic props and played out a largely unscripted Gram Sabha session. Earlier, they were explained the basics regarding the structure, functioning, procedures, protocol, etc.
Snior MA student, Pranjal Badole took the lead and organized the students who played different parts such as Sarpanch, Gram Sevak and villagers.

Tracing the roots of democracy

An agenda of the Sabha was first read out and then the students playing the villagers started pelting the Sarpanch and Panchayat members with questions and problems regarding a variety of issues. The Sarpanch also briefed the villagers about the different government schemes for them. Some resolutions were passed and decisions taken before a generally ‘satisfied’ gathering of villagers dispersed.

An agenda of the Sabha

A few students stood on the sidelines as reporters, photographers and videographers. The video recording has been kept in the Department’s archives to be screened for future students. Dr. Moiz Mannan Haque was the faculty in charge of this activity.

Moti 'voting' people in Democracy

"Kon Mhante Aahe Tu Lachaar; Matach Aahe Tujha Hathyar (Who says you are helpless; your vote is your weapon)". That was the first prize-winning slogan in an event organized by the Department during the ‘Democracy Fortnight’ celebrations of the Election Commission of Maharashtra during January-February, 2019.

Moti 'voting' people in Democracy

Judges and teachers at the Poster-Slogan display in the department.

Winning the first prize for this slogan, BJ student Mrunal Khobragade deftly brought out the importance of voting by saying that in a democracy the common man should never feel helpless as the vote is his powerful weapon to determine his own fate.
In the Poster-Slogan competition, in which more than a score students of the BJ, MA and PGDVP courses participated enthusiastically, the poster contest was won by MA Second Semester student Shrutika Zade who beautifully hand-painted a collage depicting the importance of voting.

Winning the first prize for this slogan

The second prize in the slogan contest was won by Tanzil Shaikh of MA Second Semester who said “Ab Na Vote Kiya Toone Toh Rota Tu Reh Jayega; Sarkar Ko Gaali Dena Ka Haq Bhi Na Tu Payega” (If you do not vote now, you’ll be left wailing; you will then lose the right even to criticize the government). For the third prize in this category, Vaishnavi Wanjari of MA Fourth Semester came up with this crisp and hard-hitting slogan: “Say Yes to Vote; No to Note.” The slogan implicitly urges voters not to fall prey to election-time temptations offered to them in cash and kind and be steadfast in their resolve to vote for a candidate on merit.

In the poster competition, the second prize was awarded to MA Second Semester student Pramod Pawar who sketched a simple yet powerful combo image of a part of a human brain and a human thumb print with the caption “Majha Vichar, Majha Mat” (My thought; my vote), encouraging voters to make an independent judgment while casting the ballot.

The third prize-winning poster came from MA Second Semester student Disha Goje who used her computer graphics skills to design the image of a woman with a raised fist symbolizing empowerment. “Make a Change” was her message, along with the disturbing fact that 48 per cent of women voters in Indian did not vote in the last election.

The competition was judged by Dr. Ramesh Sharma, Associate Professor, Dept. of Mass Communication, VIPS, New Delhi, and Dr. Harish Kumar, Associate Professor, School of Media & Communication, Galgota University, Greater Noida, Uttar Pradesh. The jury members were accompanied by Head of the Department, Dr. Dharmesh.V.Dhawankar. The event was organized by faculty in-charge, Dr. Moiz Mannan Haque and coordinated by Assistant Professor, Mr. Nitin Karale.

In the Lap of Nature

Nagpur is blessed to be one of the greenest cities in the country and has some wonderful areas around it where the citizens can become on with Nature. Students of the department went out for an exciting Nature Walk with their teacher, Dr. Moiz Mannan Haque, to the Gorewada Nature Trail.
In winter time, the expansive lake and forests surrounding it become home to a variety of migratory and local birds. If one is lucky, one might even spot a herd of spotted or sambhar deer in the bushes. Deeper in the forests, there are carnivores and predators such as leopards too.

In the Lap of Nature

The bunch of nature-loving students started out early in the morning and were treated to a number of wonderful sightings of aquatic and tree birds. The gentle rays of the morning Sun glinting on the placied waters of the lake and the feeling of calmness away from the bustle of the city were quite rejuvenating.
Those interested in wielding the camera, put their photography skills to test, some learnt about different aspects of nature conservation and others checked out their fitness levels during the trek. All put together had a wonderful experience.

Workshop on Fake News

Students of the Department participated in a day-long workshop on Fake News. It was organized at the Patrakar Club of Nagpur by Priyadarshini Institute of Engineering Technology and the Directorate General of Information and Public Relations, Government of Maharashtra.
The experts who conducted the different sessions included Dr. Vivek Nanoti on Impact of Fake News on the Society, Mr. Mahesh Rakheja on Importance of Cyber Security and Dr. Moiz Mannan Haque on Economic Impact of Fake News.

Workshop on Fake News

Dr. Moiz Mannan Haque of the Department of Mass Communication seen conducting a session at the workshop.

The Chief Minister of Maharashtra, Mr. Devendra Fadnavis was the chief guest at the concluding session. Mr. Brijesh Singh, Inspector General of Police (Cyber) and Director General of Information and Public Relations, Government of Maharashtra, Mr. Pradip Kumar Maitra, President, Patrakar Club of Nagpur, Secretary Mr. Brahma Shankar Tripathi, senior journalist Mr. Shirish Borkar and others were prominently present.
Speaking on the occasion, Mr Fadnavis urged members of the society to join the fight against Fake News by rejecting such posts on Social Media. He said just as the society has created certain norms and conventions of responsible and civilized behavior in the real world, such ethics shouls also be practiced in cyber world too.

Mass Comm students attend Legislature Session

Students of the Department of Mass Communication, RTM Nagpur University, had a firsthand experience of democracy in action when they visited Vidhan Bhawan during the Monsoon Session of the Maharashtra State Legislature here.
The students, many of whom aim to be journalists, first attended the proceedings of the State Assembly (Vidhan Sabha). They saw how the members raised various issues pertaining to their constituencies as well as some state-wide matters. The rules, procedures, practices and conventions in accordance with which the Speaker conducts the House, the process of raising questions, points of propriety, points of information and other tools available to legislators became clear to them.
In the State Legislative Council (Vidhan Parishad) they witnessed a heated discussion on the opposition’s allegations of banks favouring a business group with untenable loans. They saw the leader of opposition argue his case and how the Chairman ruled in the matter.
Later, they attended a seminar organized by the V.S.Page Parliamentary Training Centre of the State Legislature. The seminar was addressed by Mr. Brijesh Singh, IPS, Secretary and Director General, Information and Public Relations, Government of Maharashtra, and Mr. Shivajirao Bodkhe, Inspector General of Police.
Mr. Singh spoke at length about the dangers of malafide rumours on social media and how anti-social and anti-national elements were trying to use the social networking and messaging platforms to destabilize the society.
Mr. Bodkhe presented a detailed account of the Naxalite (Maoist) issue in Maharashtra and several other Indian states, known as the ‘red corridor.’ He traced the birth of the movement in Naxalbari village of north Bengal and how it spread to other parts of the country. He also shed light on the organizational structure of the Maoist cadres, including those operating on the ground and frontal organizations that perform the tasks of recruitment and other support activities from the cities.
Earlier, Mr. Nilesh Madne, Director of the centre, made the introductory remarks. A vote of thanks was proposed by Mr. Dharmendra Jore, Political Editor, Mid Day, and Secretary, Mumbai Press Club. The students were accompanied by Faculty Incharge, Dr. Moiz Mannan Haque. Mr. Bramhashankar Tripathi, Secretary, Nagpur Union of Working Journalists and other senior journalists and government officials were present at the seminar.

Understanding the medium of radio

Working with radio has a thrill and a charm of its own, said Dr. Hisamuddin Faruqui, who spent over 30 years with All India Radio and was also associated with Indira Gandhi National Open University (IGNOU).
He was speaking to students of the Department during a two-day workshop on Radio. Dr Faruqui brought all his considerable experience to bear while explaining the intricacies of radio to the students. He brought out the difference in the programming and styles of presentation as they have evolved over the years to the present era of FM radio.

Understanding the medium of radio

Dr. Hisamuddin Faruqui addressing the students.

Dr. Faruqui, who presented popular programmes like Sewa Suman, Shrota Suman, Pasandeeda Nagme and Chunindeeda Nagme for AIR Jabalpur, stressed the importance of voice control and modulation for news readers and announcers. “Also, the most important aspect is to have complete command over the language you choose to present in. Always use simple, everyday words. In radio, your pronunciation and diction determine your quality.
These days, unfortunately, both the purity of language and chastity of pronunciation seem to have taken a back seat,” he lamented.
Over the two days of the workshop, Dr. Faruqui conducted several exercises in radio script-writing, presentation and recording. The students were made to record their voices and listen to identify and work on mistakes, as well as to enhance strong points.
Different formats of radio programming such as Radio talks, Interviews and Discussions were explained in depth. All these radio formats are performed by using the tools like simple words, music, effects and also deft utilisation of pauses, he said.
Dr. Faruqui who has also worked as a Hockey commentator with the likes of the legendary Jasdev Singh, said a radio broadcast creates an atmosphere to feel the emotions and is a catalyst to integrate the human race around the world.

Visit to Radio Orange

Students of the department visited the studio and office of Radio Orange in the city in September to understand the working of an FM channel. Since the emergence of private players in the FM segment, radio has had a resurgence in India with a large audience, mainly youths.
The visit was guided by RJ Preeti. She informed the students about the different departments and also explained their working. Students met Asia's first specially-abled Radio Jockey RJ Shahnawaz. RJ Ankiit briefed them about the use of various types of equipment and also gave a live link in front of them. Mr. Pawan Mate explained to them about radio advertisements and jingles.

Visit to Radio Orange

Students with staff of Radio Orange.

RJ Preeti also explained the working of the backup studio. RJ Milind the creative head of Radio Orange interacted with the students and answered their queries. Mr. Harshwardan Patil spoke about about script writing.
Information about sales and marketing was given by Mr. Ajay Mokde. The visit concluded with an interaction with the C.E.O of the company Mrs. Inu Mujumdar about the basics of Radio.

A 'News' experience for school kids

These schoolchildren may have visited many a museum before as part of field learning activities. This was the first time they visited a ‘newseum’ and they were thrilled to bits.
At the Department of Mass Communication, 80 students of the local Rai Public School were visibly excited to see how “news is made” in the IT room, the TV Studio and even in the ‘smart’ classrooms.
Students of the department were happy too, to herd around the bunch of youngsters and proudly show-off their skills and gizmos.

A 'News' experience for school kids

HoD Dr. Dharmesh Dhawankar addressing the schoolchildren. (Right) Schoolchildren in the studio.

They were given a basic orientation to journalism and mass communication by the Head of the Department, Dr. Dharmesh Dhawankar. The students were taken to the IT room where they were shown how the different softwares for page-making and advertisement-making operate. They also got to see copies of ‘Campus’, the laboratory journal produced by the students of the department.
Then they were taken to the TV Studio where they got a glimpse of the hectic behind-the-scenes activity that goes on at the time of production of a TV show or news bulletin. While some of them were involved in a mock shoot in front of the camera, others took positions in the Production Control Room (PCR) to watch the vision and sound mixing take place.
Students of the department who guided the schoolchildren and gave demonstrations included Mathan Patle, Priyanka Dewase, Nusrat Khan, Vrushabh Furkunde, Aachal Lokahnde, Madhuri Kurjekar, Aman Borkar, Akash Lilhare, Snehil Chouriya, Minal Manwatkar, Santosh Pilare, Abhishek Singh, Pranjal Badole, Ritu Tripathi and Sonali Chawre. Faculty member, Mr. Nitin Karale, also guided the visiting students

Living our traditions to showcase unity in diversity

It was a wonderful gesture by the students to organize a Traditional Day in which each one became an ambassador and a proponent of the rich culture and heritage of India.
The event was coordinated by M.A. student Sonali Chawre who was assisted by a dedicated team which ensured that it was a roaring success. The show was aimed portraying the concept that despite such a vast variety of traditions, Indians always stand united and appreciate the differences. The programme began with a ‘Traditional Walk’ show along the lines of ‘ramp walks’ that one gets to see at contemporary fashion shows. Couples dressed in attires from different states and cultures walked on the stage and displayed the uniqueness not just rhough their clothes but also through their actions.

Living our traditions to showcase unity in diversity

students at the Traditional Day programme with faculty members Dr. Moiz Mannan Haque and Mr. Nitin Karale.

Folk songs and dances from different parts of the country were presented – even a rap song that enthused the youths. There were fun games, mimicry and some hilarious pranks that students played on each other as part of the festivities. The celebration ended with a traditional meal.

Getting into the 'Mad Ad World'

The advertising market in India has seen an exponential growth over the last few years and students of Mass Communication can have lucrative and satisfying careers in this field.
A group of students of the department thus relished the opportunity to witness the working of an advertising agency, when they visited Design Studio in August. They got first-hand knowledge about the workings of different departments in an advertising agency, and how the staff accomplish their daily targets.
The head of Design Studio, Mrs. Sonal Rawell, who is also a visiting faculty member at the Department of Mass Communication, interacted with the students at her office. She explained how a client brief materializes into a finished advertisement, and what qualities and skills an aspiring student must have to be able to excel in the industry.
“Determination and discipline are very important to be able to survive in such a competitive industry.” Mrs. Rawell said. “In an advertising agency, you not only have to deliver creative outputs, but you have to do that with stunning regularity and speed, because you have many clients, who expect a quality output daily. If you fail, they will switch to another agency.” she explained.
The students got to see what kind of requirements clients place, and how the Client Servicing Department counsels them on the best way to reach their intended audience. The Creative Department works on developing the visuals for newspaper advertisements. They also hire voice talents and write scripts for radio commercials. The Executive Team ensures that the ‘creatives’ are developed, while Media Planning ensures that these ads find their space in the newspapers and on radio.
Mrs. Rawell then explained how the working of agencies in a place like Nagpur differs from major markets like Mumbai and New Delhi. Most of the creative work is done by agencies in cities like Mumbai, Pune and New Delhi, where a lot of big companies are based. Agencies in Nagpur and other smaller cities often communicate with the agencies there to obtain the necessary materials and guidelines to be able to launch the same advertisements for local market. On the other hand, local clients have very different expectations, which they must balance with their advertising budget. “Visibility is what everyone wants.” Mrs. Rawell explained, talking about the competition for advertisint space in newspapers and magazines.
Visiting the ad agency was an engaging experience for the students, which put into perspective everything they had learned in the classroom.

Communicating through Cinema

Some of world’s greatest communicators have transmitted their ideas, views and philosophies through the medium of cinema. Over the years it has proved to be one of the most powerful tools of communication owing to its massive impact on the society. Students of Mass Communication were explained the significance of cinema, its genres, its language and its different stages of evolution by film critic and expert, Dr. Rashmi Condra from the RTMNU Department of History.
She not only gave the students an in depth historical perspective of world and Indian cinema, but also educated them in critiquing a movie. She spoke of how legendary filmmakers such as Satyajit Ray, Raj Kapoor, Shyam Benegal, Adoor Gopalakrishnan, Guru Dutt had tackled a wide canvas of subjects and portrayed significant facts about the society in such a beautiful manner. On the global stage, giants such as Ingmar Bergman, Akira Kurosawa, Charlie Chaplin, Agnes Varda and Richard Attenborough have left an indelible mark.

Communicating through Cinema

Dr. Rashmi Condra addressing the students. (Right) A scene from the 1982 film 'Gandhi'

Dr. Condra also explained some major aspects of film-making such as story, screenplay, dialugues, casting, cinematography, special effects, music, etc. Following her lecture, the students viewed Attenborough’s Oscar-winning 1982 film “Gandhi”. After the viewing, students discussed various aspects of the film with faculty members, Dr. Moiz Mannan Haque.

Importance of Sex Education in Youth

Even though modern technology has given people easy and instant access to a vast amount of information and knowledge, there is a lack of scientific awareness among children and youth in India regarding sexual relations. There are many misconceptions and wrong notions that need to be corrected through proper sex education, said expert Dr. Ujjwala Deshmukh.
She was delivering a guest lecture to the students of the Department of Mass Communication. She lamented that in this importance area of medical science, there are many misunderstandings not only among lay people, but even among qualified medical practitioners. The spread of HIV, for example, is a case to prove the importance of sex education at the right time in the person’s life, she said.

Importance of Sex Education in Youth

Dr. Dharmesh Dhawankar (right) welcoming Dr. Uijwala Deshmukh (second left) along with Mr. Gaurang Diwe and Miss Ankita Deshkar.

This happens because of an unwanted element of taboo while talking publicly about sex. Instead, young people are surreptitiously exposing themselves to undesirable sources such as pornography. This leads to incorrect sexual behavior, she said.
Earlier, she was welcomed by HoD Dr. Dharmesh Dhawankar. Faculty members Miss Ankita Deshkar and former student Mr. Gaurang Diwe who run an NGO dedicated to the cause were also present.

Combating Air Pollution

Environmental expert Ishan Chaudhary conducted a session on the challenges of Air Pollution for the students of the department. Environmental Communication is one of the important papers in the course of M.A. and the students gained a lot from Mr. Chaudhary who gave them the latest statistics along with a scientific analysis on the global and national air pollution trends.

Combating Air Pollution

Mr. Ishan Chaudhary making his presentation on Air Pollution

Among the multiple man-made causes of air pollution, most are such that can be controlled by each individual who is aware of the dangerous impact and consequences. Mr. Chaudhary explained to the students the various measures that can be taken and the lifestyle abd behavioural changes that can be adopted by individuals so as to mitigate the menace of air pollution.
Earlier, Dr. Moiz Mannan Haque introduced the topic and welcomed the guest speaker.

Abhi Alvida Mat Kaho Dosto...

Saying goodbye is never easy. But each phase in life does come to an end. For Students of BJ, PGD Video Programming and Fourth Semester MA it was time to bid adieu, and the Second Semester MA students organized a fun-filled yet emotional farewell programme for them.

Abhi Alvida Mat Kaho Dosto

students and teachers at the Farewell programme

They said their goodbyes with song, dance, comedy and games. The graduating students were gifted white T-Shirts, printed with the Department’s name, under which batch-mates and juniors penned loving messages – a memento to cherish.
Smiles gave way to tears as the outgoing students re-collected some memorable moments and shared their feelings about their batch-mates, juniors, teachers and staff of the department. They departed with the promise to keep coming back.